Bin Laden Killed: CNN’s Online Properties Boosted by News

By David Cohen 

CNN released some early statistics for its coverage of the death of Osama Bin Laden on, CNN iReport, CNN Mobile, Facebook, and Twitter (@CNN and @cnnbrk). totaled 88 million global page views from the time news of Bin Laden’s death broke Sunday night through 1 p.m. ET Monday, 217 percent higher than the average for the same time period over the previous four weeks. The site also announced 13.8 million total global video starts (live and video-on-demand), up 725 percent versus the prior four-week average, and 2.6 million live video views, more than 100 times normal levels.

Citizen journalism initiative iReport received 407 submissions related to Bin Laden’s death, with 71 vetted for use on CNN’s platforms. The total was 35 percent higher than the first day of coverage of the earthquake in Japan.


CNN Mobile tallied 7.7 million global page views Sunday, 153 percent above the same-day average from the previous four weeks. Through 10 a.m. Monday, its global page view total was 5.1 million, up 146 percent versus the prior four Mondays. CNN Mobile’s 26,700 domestic video starts Sunday were 23 percent higher than the Sunday average for the past four weeks, and its 56,400 Monday through 10 a.m. were up 146 percent from the prior four Mondays.

The nine posts on CNN’s Facebook page related to Bin Laden were responsible for more than 52,000 likes and comments, with more than 10,000 of those tied to one post, Breaking News: Osama Bin Laden is dead, CNN’s John King reported Sunday night, citing sources. CNN said the total number of interactions was already 35 percent above the six-day total for the earthquake and tsunami in Japan.

As for Twitter, 41 related posts on the cable network’s two Twitter accounts had been retweeted more than 57,000 times, with this particular Tweet being retweeted nearly 10,000 times. Compared with its Japan coverage, CNN said its retweet level was 30 percent higher.

Data on and CNN iReport was from Omniture SiteCatalyst, while the mobile figures came from Bango Analytics.