CBS has named Betsy Alexander as a senior producer for The Early Show, effective immediately. Alexander will oversee lifestyle segments and series.
Alexander was most recently VP at iVillage, owned by NBC Universal. She was an SP at NBC’s Today show for eight years prior to the iVillage job.
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BETSY ALEXANDER IS NAMED A SENIOR PRODUCER FOR “THE EARLY SHOWâ€
Betsy Alexander, a veteran network news producer, has been named a senior producer for THE EARLY SHOW, it was announced by Paul Friedman, Senior Vice President, News Coverage, CBS News. The appointment is effective immediately.
Alexander will oversee lifestyle segments and series for the broadcast.
Most recently, she was a vice president at iVillage, the top Internet community for women and owned by NBC Universal (2007-08). Alexander was responsible for developing and executing content and systems for integrating the TODAY program with iVillage.
Before that, she was a senior producer for NBC’s TODAY show (1999-2007), where she created, developed and supervised series, segments and special events. Alexander oversaw the contributors and developed related programming, including reports and series on a variety of topics including money, health, parenting, consumer, food, fashion, beauty, entertaining, travel, fitness, home improvement and style. She created and developed many successful franchises for the broadcast, including “TODAY Throws a Wedding” and multi-part series on autism, parenting, infertility and women’s financial issues.
Alexander was a senior producer in the documentary unit of MSNBC (1999), supervising the “Headliners and Legends” series.
She was vice president and executive producer for special programming for Hearst Entertainment (1993-99), where she developed and produced reality-based programming for broadcast network, cable and syndication. Alexander also served as executive producer and a producer of programs for King World Productions, NBC and ABC News (1990-93). She was executive producer of a live one-hour, Emmy Award-winning news and information program for WKYC Cleveland, and producer/director of special projects for the station (1983-89).
Alexander was born in Boston. She was graduated from Case Western Reserve University. She lives in New York with her two children.