BBC Prepares U.K. Elections Coverage for Wider U.S. Audience

By Mark Joyella Comment

As Americans, we tend to be more interested in the names of newly-born British royals than the names of candidates running in U.K. elections. Still, the BBC plans comprehensive coverage of tomorrow’s election for a global audience.

“Election 2015 is a landmark event for Britain and audiences around the world can expect BBC World News to give it the full coverage it deserves,” said Richard Porter, editorial and digital director for BBC World News and BBC.com/news.

In April, BBC World News expanded its distribution in the U.S., reaching more than 40 million homes. “We are delighted to be growing so quickly in the US on all platforms and to be available to TV subscribers nationwide for the first time,” said Jim Egan, CEO of BBC Global News.

For Americans who aren’t up to speed on the nuances of British elections, the BBC offers an American–satirist P.J. O’Rourke. The BBC has sent O’Rourke to the U.K. for a segment called “Your Ridiculous Election,” where he works to determine what’s happening, and why.

Tomorrow’s election will seat the 56th Parliament of the U.K. The leader of the party who has the most MPs elected to the house of commons — historically either the Conservative Party or the Labour Party — will go on to be prime minister.

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