BBC Is Posting More Digital Growth Than Any Other Multiplatform News Service in the U.S.

By A.J. Katz Comment

BBC has been referred to as one of the most “trusted” news brands among Americans.

Now, according to May 2018 data from comScore, it’s also the fastest growing online news service out of the top 20 performing news sites in the U.S.

According to comScore multiplatform data from May 2018, unique visitors to BBC sites have grown more than +50 percent year over year, more than the N.Y. Post Network (+49 percent), tronc (+25), Hearst Newspapers (+21 percent) and CNN Brand (+19) to name a few.

U.S. Multiplatform : Total Digital Population : Total Unique Visitors/Viewers (000) May-2017 May-2018 % Change
BBC Sites 39,773 59,792 +50
NYPostNetwork 40,174 59,788 +49
tronc 53,395 66,738 +25
Hearst Newspapers 38,791 46,989 +21
CNN Network 120,797 144,348 +19
The Weather Company 111,091 126,918 +14
USA TODAY Network 110,983 123,835 +12
CBS News 95,116 104,634 +10
NBC News Digital 113,127 118,637 +5
WASHINGTONPOST.COM 80,742 83,533 +3
Time (w/ history) 46,922 48,532 +3
Fox News Digital Network 85,572 87,898 +3
News/Information 221,829 226,884 +2
New York Times Digital 94,240 93,005 -1
AccuWeather Sites 56,587 55,508 -2
Tribune Media 54,114 47,855 -12
Mail Online / Daily Mail 62,061 48,688 -22
BUZZFEED.COM 80,130 60,246 -25
Yahoo-HuffPost News Network 142,934  N/A
 ABC News Digital  77,311
Insider Inc. 82,788

“We are delighted the latest comScore data shows that the BBC is the fastest growing news site in America,” said BBC Global News chief Jim Egan. “This is a reflection of our enduring commitment to bringing audiences high-quality, nonpartisan coverage of news from around the world.”

BBC sites have also grown +17 percent in just the last three months (February – May 2018), and BBC sites rank No. 14 overall in unique visitors among the top 25 news and information outlets the U.S.

CNN Network was the No. 1 U.S. news and information site for May 2018, with more than 144 million total unique visitors/viewers.

Top 25 News and Information Sites, By Unique Visitors (May 2018)
1              CNN

2              Yahoo-HuffPost News

3              The Weather Company

4              USA TODAY Network

5              NBC News Digital

6              CBS News

7              New York Times Digital

8              Fox News Digital Network

9              WASHINGTONPOST.COM

10           Insider Inc.

11           ABC News Digital

12           tronc

13           BUZZFEED.COM

14         BBC Sites

15           NYPost Network

16           AccuWeather Sites

17           Mail Online / Daily Mail

18           Time

19           Tribune Media

20           Hearst Newspapers

21           Advance Local

22           NPR

23           MSN News

24           The Guardian

25         Sinclair Broadcast Group

 

*Three month trend compares Feb 18 to May 18

Source: comScore MMX Multi-Platform, United States, Desktop 2+ and Mobile 18+, News/Information Category

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