Fox News was the most-watched basic cable network for the week of March 11, marking 10 straight weeks at No. 1 in total viewers, and nine straight weeks at No. 1 in prime time.
Compared to the same week in 2018, Fox News was +1 percent this past week in total prime time viewers, -1 percent in total day viewers, -13 percent in the prime time demo, and -12 percent among adults 25-54 across total day.
The first week of March Madness 2018 took place during the comparable week last year (week of March 12, 2018). The men’s tournament is starting a week later this year.
MSNBC finished No. 3 in total prime time viewers and No. 2 in total day viewers this past week. Versus the comparable week in 2018, the network was -8 percent in total prime time viewers, -6 percent in total day viewers. The decline was steeper in the demo, -29 percent in the prime time demo and -30 percent among adults 25-54 across total day.
CNN slipped a bit this past week, finishing No. 11 in total prime time viewers, and No. 7 in total day viewers. Relative to the same week in 2018, CNN was -16 percent in total prime time viewers, -17 percent in total day viewers, -31 percent in the prime time demo and -29 percent among adults 25-54 across total day.
Basic Cable Top 10 – Prime time (Total Viewers)
- Fox News (2,387,000)
- ESPN (1,935,000)
- MSNBC (1,868,000)
- HGTV (1,283,000)
- History (1,180,000)
- USA (1,114,000)
- Discovery (1,105,000)
- Hallmark Channel (1,031,000)
- Investigation Discovery (976,000)
- TBS (943,000)
Basic Cable Top 10 – Total Day (Total Viewers)
- Fox News (1,374,000)
- MSNBC (1,041,000)
- ESPN (851,000)
- HGTV (736,000)
- Nickelodeon (732,000)
- Investigation Discovery (695,000)
- CNN (640,000)
- Hallmark Channel (579,000)
- USA (566,000)
- Food Network (547,000)
Cable News Rankings (Total Viewers)
- FNC: 2,387,000 in prime time / 1,374,000 in total day
- MSNBC: 1,868,000 in prime time / 1,041,000 in total day
- CNN: 939,000 in prime time / 640,000 in total day
Cable News Ratings (A25-54)
- FNC: 401,000 in prime time / 243,000 in total day
- MSNBC: 309,000 in prime time / 169,000 in total day
- CNN: 253,000 in prime time / 170,000 in total day
Business TV news:
Business Day (9:30 a.m. – 5 p.m. ET)
- FBN: 157,000 total viewers / 17,000 A25-54
- CNBC: 166,000 total viewers / 32,000 A25-54
Basic cable ranker: Week of March 11 (Total Viewers)
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