Basic Cable Ranker: Week of March 11

By A.J. Katz Comment

Fox News was the most-watched basic cable network for the week of March 11, marking 10 straight weeks at No. 1 in total viewers, and nine straight weeks at No. 1 in prime time.

Compared to the same week in 2018, Fox News was +1 percent this past week in total prime time viewers, -1 percent in total day viewers, -13 percent in the prime time demo, and -12 percent among adults 25-54 across total day.

The first week of March Madness 2018 took place during the comparable week last year (week of March 12, 2018). The men’s tournament is starting a week later this year.

MSNBC finished No. 3 in total prime time viewers and No. 2 in total day viewers this past week. Versus the comparable week in 2018, the network was -8 percent in total prime time viewers, -6 percent in total day viewers. The decline was steeper in the demo, -29 percent in the prime time demo and -30 percent among adults 25-54 across total day.

CNN slipped a bit this past week, finishing No. 11 in total prime time viewers, and No. 7 in total day viewers. Relative to the same week in 2018, CNN was -16 percent in total prime time viewers, -17 percent in total day viewers, -31 percent in the prime time demo and -29 percent among adults 25-54 across total day.

Basic Cable Top 10 – Prime time (Total Viewers)

  1. Fox News (2,387,000)
  2. ESPN (1,935,000)
  3. MSNBC (1,868,000)
  4. HGTV (1,283,000)
  5. History (1,180,000)
  6. USA (1,114,000)
  7. Discovery (1,105,000)
  8. Hallmark Channel (1,031,000)
  9. Investigation Discovery (976,000)
  10. TBS (943,000)

Basic Cable Top 10 – Total Day (Total Viewers)

  1. Fox News (1,374,000)
  2. MSNBC (1,041,000)
  3. ESPN (851,000)
  4. HGTV (736,000)
  5. Nickelodeon (732,000)
  6. Investigation Discovery (695,000)
  7. CNN (640,000)
  8. Hallmark Channel (579,000)
  9. USA (566,000)
  10. Food Network (547,000)

Cable News Rankings (Total Viewers)

  • FNC: 2,387,000 in prime time /  1,374,000 in total day
  • MSNBC: 1,868,000 in prime time / 1,041,000 in total day
  • CNN: 939,000 in prime time / 640,000 in total day

Cable News Ratings (A25-54)

  • FNC: 401,000 in prime time / 243,000 in total day
  • MSNBC: 309,000 in prime time / 169,000 in total day
  • CNN: 253,000 in prime time / 170,000 in total day

Business TV news:

Business Day (9:30 a.m. – 5 p.m. ET)

  • FBN: 157,000 total viewers / 17,000 A25-54
  • CNBC: 166,000 total viewers / 32,000 A25-54

Basic cable ranker: Week of March 11 (Total Viewers)

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