MSNBC saw double digit viewership growth last month vs. August 2014, but lost viewers in the all-important A25-54 demo. The network was up 11 percent for the full day and up +12 percent in prime time. In the demo the loses were -10 percent and 7 percent, respectively. Despite an overall decline, MSNBC’s prime time (8-11pm) demo was the highest since November 2014, a month which saw the midterm elections.
The ratings for August 2015:
- Prime time (Mon-Sun): 639,000 Total Viewers / 142,000 A25-54
- Total Day (Mon-Sun): 378,000 Total Viewers / 92,000 A25-54
MSNBC’s premiere programs, including Morning Joe (which had its highest ratings since 2013) Hardball and The Rachel Maddow Show, topped their CNN competition in viewers, but lost to them in the demo.
Here’s MSNBC’s release:
MORNING JOE”, “HARDBALL”, “THE LAST WORD” AND “THE RACHEL MADDOW SHOW” TOP CNN IN TOTAL VIEWERS FOR AUGUST 2015
“Hardball” and “The Rachel Maddow Show” Top CNN for 27 Months Straight
MSNBC Sees Gains in 25-54 Demo in Dayside and Prime
NEW YORK – September 1, 2015 – MSNBC’s “Morning Joe” (462,000 vs. CNN’s 326,000), “Hardball with Chris Matthews” (795,000 vs. CNN’s 571,000), “The Rachel Maddow Show” (919,000 vs. CNN’s 617,000) and “The Last Word with Lawrence O’Donnell” (726,000 vs. CNN’s 532,000) all topped CNN in total viewers for the month of August 2015. “Hardball with Chris Matthews” and “The Rachel Maddow Show” have beat CNN for 27 consecutive months and “Morning Joe” saw the show’s highest ratings since 2013 and topped CNN for the sixth consecutive month. “All In with Chris Hayes” was also up 13% from July 2015 in total viewers.
MSNBC topped CNN in total viewers and was up 13% from last month for M-F prime and up 12% in M-Su prime for August 2015.
Many MSNBC programs saw 25-54 demo gains and highs including “The Rundown with José Díaz-Balart”, “NewsNation”, “Andrea Mitchell Reports”, “MSNBC Live with Thomas Roberts”, “MSNBC Live at 3PM ET”, “Hardball with Chris Matthews”, “All In with Chris Hayes”, “The Rachel Maddow Show” and “The Last Word with Lawrence O’Donnell”. On the weekends, “Weekends with Alex Witt” also saw increases in the demo. MSNBC’s M-F prime 8-11pm 25-54 demo was the highest since November 2014 and M-F 9am-5pm 25-54 demo was the highest since December 2014.