The good news for CNN in August was that it was the only cable news channel to improve on its August 2012 ratings in both total day and primetime, and it did so during a relatively slow news month. The less good news was that it slipped back to third place behind MSNBC, which hasn’t happened since April.
The ratings for August 2013 (Nielsen Live + Same Day data):
- Primetime (Mon-Sun): 451,000 Total Viewers / 134,000 A25-54
- Total Day (Mon-Sun): 346,000 Total Viewers / 108,000 A25-54
Compared to August 2012, CNN is up +9% in A25-54 and up +6% in total viewers in primetime, and up +13% in A25-54 and up +6% in total viewers in total day. Last August every cable news channel was down except for MSNBC, which benefited in part from Olympics coverage.
“New Day,” in its second full month on CNN, had ratings that mirrored the channel as a whole: it was up double digits compared to August 2012 in both total viewers and A25-54 (+36% and +18%, respectively), but it slipped to fourth in the demo behind HLN’s “Morning Express,” although it retained third place in total viewers.
In primetime, the biggest gains came at 8 PM, where “AC360” was up +16% in total viewers and up +15% in the demo compared to last year, topping “All In” on MSNBC in both categories. At 7 PM, “Erin Burnett Outfront” was flat in total viewers but up +14% in the demo, tying her program with “Hardball.” The 10 PM “AC360” was also up single digits in both categories, while “Piers Morgan Tonight” was up+1% in total viewers and down -4% in the demo.
Pretty much every dayside hour was up for CNN in both total and demo viewers, with the exception being the 4-7 PM fringe programs. “The Lead” was down -12% in total viewers and down -1% in the demo, while the 5 PM “Situation Room” was down -11% and -4% in total and demo viewers. The 6 PM hour was down -11% in total viewers, and flat in the demo. Fringe will be getting a bit of a shakeup in September, when “Crossfire” debuts at 6:30 PM.
More from CNN below.
CNN CONTINUES TO POST MOST GROWTH IN CABLE NEWS
CNN Has Ratings Gains Across the Board in August while FXNC and MSNBC Shed Viewers throughout All Dayparts
“New Day” is Up +36% in Total Viewers and +18% in Demo 25-54 Ratings vs. CNN Programming a Year Ago;
AC 360 Ranks Second On Cable News at 8pm
MSNBC’s Flagship Program “The Rachel Maddow Show” Loses 47% of its Audience; FXNC Has Lowest Ratings in a Decade
CNN continued to post the most growth in cable news this month – increasing its audience in all key dayparts — while FXNC and MSNBC had major ratings declines throughout all of its dayparts during the month of August compared to a year ago:
TOTAL DAY (6A-6A):
CNN – up +13% in demo 25-54 rating (108k vs. 96k) / up +7% in total viewers (347k vs. 325k)
MSNBC – down -32% in demo rating (120k vs. 176k) / down -28% total viewers (349k vs. 487k)
FXNC – down -24% in demo rating (193k vs. 254k) / down -10% in total viewers (968k vs. 1.079m)
M-F PRIMETIME (8-11P):
CNN – up +7% in demo 25-54 rating (133k vs. 124k) / up +10% in total viewers (468k vs. 426k)
MSNBC – down -44% in demo rating (155k vs. 278k) / down -43% in total viewers (554k vs. 978k)
FXNC – down -24% in demo rating (305k vs. 402k) / down -16% in total viewers (1.796m vs. 2.127m)
M-Su PRIMETIME (8-11P):
CNN – up +9% in demo 25-54 rating (135k vs. 124k) / up +6% in total viewers (454k vs. 427k)
MSNBC – down -32% in demo rating (178k vs. 262k) / down -36% in total viewers (528k vs. 819k)
FXNC – down -24% in demo rating (255k vs. 337k) / down -15% in total viewers (1.552m vs. 1.828m)
CNN – up +12% in demo 25-54 rating (110k vs. 98k) / up +2% in total viewers (397k vs. 389k)
MSNBC – down -42% in demo rating (87k vs. 150k) / down -32% in total viewers (312k vs. 461k)
FXNC – down -25% in demo rating (185k vs. 246k) / down -12% in total viewers (1.006m vs. 1.149m)
CNN’s newest program “New Day” saw substantial ratings gains compared to CNN programming a year ago and is the only morning cable news program to increase its audience growing +18% in the key demo rating (97k vs. 82k) and +36% in total viewers (277k vs. 204k). MSNBC’s “Morning Joe” was down -17% among 25-54 (125k vs. 150k) and decreased -9% in total viewers. FXNC’s “Fox and Friends” also lost viewers this August, decreasing -23% in the key demo rating and was down -3% in total viewers.
MSNBC experienced major ratings declines in August losing almost one half of its M-F primetime audience, while registering its lowest total viewer delivery since December 2007, and its lowest among P25-54 since August 2006. MSNBC, fueled this month by the strong performance of the network’s doc series “MSNBC Investigates” (Lock Up) and “MSNBC Specials” (Caught on Camera) also posted its lowest M-Su prime delivery among total viewers since December 2007.
This month, FXNC has posted some of its lowest ratings in over a decade, registering its lowest delivery in total day and M-F/M-Su primetime since August 2001 in the key demo 25-54 rating. FXNC also saw its lowest primetime delivery since July 2008 in total viewers.
Other CNN August highlights include:
“Erin Burnett Outfront” at 7pm posted double-digit growth this month increasing +14% from a year ago in the key demo (124k vs. 109k). EBO also ranked second this month, tying with “Hardball with Chris Matthews” in the key demo 25-54 rating. Matthews lost a substantial number of viewers vs. a year ago, dropping -42% among 25-54 (124k vs. 214k) and was down -45% in total viewers (480k vs. 867k), posting its lowest total viewer delivery since December 2007. “The Fox Report” at 7pm also saw audience declines, losing -34% in the demo 25-54 rating and decreasing -15% in total viewers, posting its lowest total viewers delivery since July 2008.
“AC 360” at 8pm was the #2 show on cable news topping MSNBC’s “All in with Chris Hayes” in both total viewers (515k vs. 483k) and the key demo rating (140k vs. 132k), and was the #1 show on CNN primetime in both P2+ and P25-54. “AC 360” was also the only show at 8pm to grow vs. year-ago, increasing +15% in the demo rating (140k vs. 122k) and +16% in total viewers (515k vs. 445k); while FXNC and MSNBC lost a notable amount of viewership during the time period. Hayes was down -43% in the demo (132k vs. 233k) and lost almost half of its total viewers (483k vs. 924k) compared to a year ago. MSNBC posted its lowest 8pm delivery since September 2006 in total viewers and since August 2005 in the key demo rating. “O’Reilly” lost one quarter (-25%) of its audience in the demo and was down -10% in total viewers. August represents “O’Reilly’s” lowest delivery since July 2008 in total viewers and lowest since May 2006 among 25-54 demo rating.
“Piers Morgan Live” saw a slight increase in total viewers (465k vs. 460k) vs. a year ago. “The Rachel Maddow Show” shed a substantial number of total viewers – dropping -43% (634k vs. 1.109m) and registering its lowest 9pm performance since August 2008 in total viewers and lowest since December 2007 in the key demo 25-54. “Hannity” was also down this month, losing -21% of its total viewer audience (1.611m vs. 2.040m), resulting in the program’s lowest delivery since December 2007 and lowest demo delivery since August 2001.
Anderson Cooper at 10 pm was up +10% in the demo rating (145k vs. 132k) and +12% in total viewers (423k vs. 379k) compared to a year ago. FXNC and MSNBC also shed viewers during this time period, with “The Last Word” down -44% in P25-54 rating (160k vs. 288k) and down -41% in total viewers (603k vs. 1.018m). “On the Record” was down -15% among demo 25-54 and down -18% among total viewers.