April #’s: “Steady Upward Climb” For MSNBC

By Brian 

MSNBC is raving about its “steady upward climb” in the ratings. In April, Countdown with Keith Olbermann was up the most, and all the primetime shows posted gains. Here’s the release. Recapping:

6pm: Tucker: up 9 percent in the demo (118,000 vs. 108,000) and up 11 percent in total viewers (315,000 vs. 284,000)

7pm: Hardball: up 33 percent in the demo (204,000 vs. 153,000) and up 31 percent in total viewers (572,000 vs. 436,000)

8pm: Countdown: up 73 percent in the demo (292,000 vs. 169,000) and up 81 percent in total viewers (818,000 vs. 452,000)

9pm: Scarborough: up 58 percent in the demo (218,000 vs. 138,000) and up 41 percent in total viewers (538,000 vs. 382,000)

10pm to midnight: Doc Block: up 63 percent in the demo (186,000 vs. 114,000) and up 41 percent in total viewers (391,000 vs. 278,000)

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