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HLN’s Nancy Grace topped MSNBC’s Countdown with Keith Olbermann at both 8pmET (411K vs. 384K) and at 10pmET (275K vs. 225K) in the A25-54 demo. For its first run at 8pm Grace was up 103% in the demo and up 88% in Total Viewers — the most growth of any cable news program in its time period. Olbermann topped Grace in the hours in Total Viewers. FNC’s O’Reilly Factor was #1 in both categories.
HLN also showed growth in every hour of the day (Mon-Fri) in April – up 49% in A25-54 viewers and up 32% in Total Viewers.
• Morning Express with Robin Meade finished second in the A25-54 demo, to #1 Fox and Friends. Meade delivered the network’s best A25-54 morning delivery (173K) since October 2001.
• Issues with Jane Velez Mitchell, now in its sixth full month, improved the 7pmET time period 86% in A25-54 viewers and 77% in Total Viewers.