HLN was up double digits in total day viewers compared to April 2014, making it the only cable news network up in that category. HLN’s success is highlighted by Morning Express with Robin Meade, which finishes April as the No. 2 morning show in cable news among the key A25-54 demo.
The ratings for April 2015:
- Primetime (Mon-Sun) 348,000 Total Viewers / 115,000 A25-54
- Total Day (Mon-Sun): 282,000 Total Viewers / 113,000K A25-54
Check out the full HLN release below:
HLN BEATS MSNBC FOR 11 STRAIGHT MONTHS; ONLY CABLE NEWS NETWORK UP IN TOTAL DAY
HLN’s “Morning Express with Robin Meade” Ranks #2 in P 25-54 & 18-49; Beats MSNBC’s “Morning Joe” for 12 Straight Months; Only Cable News Morning Show Up YOY
“The Daily Share” Outperforms MSNBC; Posts Gains Launch-To-Date
HLN beat MSNBC for the 11th straight month in Total Day by +38% in P25-54 (113k vs. 82k) and +54% in P18-49 (94k vs. 61k); the longest winning streak in 16 years among P25-54. Moreover, HLN is the only cable news network up in Total Day, posting double-digit increases April 2015 vs. April 2014.
“Morning Express with Robin Meade” (MXP) ranks as the #2 morning show in cable news among P 25-54 and 18-49 in April, and vs. prior year, MXP is the only cable news morning show up, posting double-digit increases in all demos: +30% in P2+, +26% in P25-54, +27% in P18-49. And, MXP once again beat MSNBC’s “Morning Joe” (6-9 a ET) by +49% in P25-54 (116k vs. 78k) and +70% in P18-49 (90k vs. 53k); the 12th straight monthly win for MXP in P25-54.
HLN continues to post ratings growth in April:
- Total Day, HLN is up +20% in P2+ (282k); +16% in P25-54 (113k); +27% in P18-49 (94k), the only cable news network to experience double-digit growth YOY in all demos;
- Prime (M-F) HLN has the largest growth, up +5% in P2+ (317k) and +13% in P18-49 (87k) among cable news nets.
Launch-to-date (1/13/15-4/24/15) “The Daily Share” (M-F, noon-5p ET) is outperforming MSNBC by +8% in P25-54 and +48% in P18-49. In addition, “The Daily Share” is up +9% in its key P18-49 demo LTD vs. same time period YAGO.