April 2012 Ratings: HLN Grows in Primetime and Total Day

By Merrill Knox 

It was a strong month for HLN, which posted the most growth of any cable news network in April 2012. Compared to April 2011, HLN is up +19% in Total Viewers and +9% in A24-54 viewers in Total Day. In primetime, HLN is up +20% in both ratings measurements.

The ratings for April, 2012:

  • Primetime (Mon-Sun): 373,000 Total Viewers / 128,000 A25-54
  • Total Day (Mon-Sun): 257,000 Total Viewers / 99,000 A25-54

Three of HLN’s primetime programs showed growth in Total Viewers. “Jane Velez-Mitchell” was up +16%, “Dr. Drew” was up +8% and “Showbiz Tonight” was up +11% compared to last year. Nancy Grace’s program showed the most growth, up +13% year-over-year, among younger viewers.

Additionally, HLN’s “Weekend Mysteries” block is up double digits — +82% in Total Viewers and +58% in A25-54 viewers for the combined Saturday and Sunday evening averages — compared to last year.

The full release from HLN is after the jump.

HLN Posts Most Growth in Cable News in Both Total Day and Prime

Nancy Grace Up the Most of Any Cable News Show in Prime among P25-54

HLN Weekend Mysteries Block Continues to Post Gains in April 2012

In April 2012, HLN is the only cable news network to post double digit growth in both Total Viewers and P25-54 in Total Day and Primetime (M-Su) compared to a year ago.

Total Day

P2+ +18% 257k vs. 217k

P25-54 +9% 99k vs. 91k

Primetime (M-Su)

P2+ +20% 373k vs. 310k

P25-54 +20% 128k vs. 106k


HLN’s 7p – 11p programs post significant increases and milestones in April 2012:

  • Nancy Grace (8p) has the most growth in P25-54 in primetime versus the cable news competition. The show is up +13% among P25-54 compared to a year ago (163k vs 144k), and is maintaining its total viewer delivery.
  • Dr. Drew (9p) is up the most in total viewers among the cable news competition in primetime, up +8% over a year ago.
  • HLN Weekend Mysteries (Sat & Sun combined) is up double digits compared to a year ago in both total viewers and P25-54, up +82% among P2+ and up +58% in P25-54. (374k vs. 206k and 134k vs. 85k, respectively).
  • Jane Velez-Mitchell (7p) increased +16% among P2+ vs. a year ago (336k vs. 290k).
  • Showbiz Tonight (11p) is up +11% in P2+ (233k vs. 210k) compared to a year ago.

HLNtv.com had 4.5 Million Unique Visitors in April, an increase of +22% vs. March’12. (Omniture)