Apple Releases Full 3-Minute Trailer for Apple TV+ Drama Inspired by Brian Stelter’s Book

By A.J. Katz 

Last week, Apple released the footage-less trailer for The Morning Show, the new Apple TV+ original scripted series about morning news.

Now, the two-minute, 50-second trailer is out and it’s pretty dramatic.

The Morning Show will feature Academy Award-winner Reese Witherspoon, Emmy Award-winner Jennifer Aniston (who also ep’s the show) and Emmy Award-winner Steve Carell.

Based on the footage below, Aniston plays the show’s veteran host. Carell’s character is Aniston’s on-air partner and cohost of 15 years, who just been fired from the program, news which Aniston’s character announces on air.

“Good morning. I am bringing you some sad and upsetting news. While I don’t know the details of the allegations, Mitch Kessler, my co-host and partner of 15 years, was fired today.”

We see Carell’s character not take the news particularly well.

Witherspoon plays a new, young, up-and-coming reporter on the fictional morning show, who joins after Carell’s character leaves. Witherspoon’s profile is rising, while Aniston’s stock now seems to be falling.

Mark Duplass appears to play the show’s executive producer.


The Morning Show is inspired by Brian Stelter‘s 2013 book Top of the Morning, a book about the heated morning show battles that the TVNewser founder wrote while he was a New York Times media reporter.

The CNN Reliable Sources host will consult on the project.

Apple picked up the series in November 2017 with a two-season, 20-episode order.

Apple TV+ will launch in the fall (specfic launch date is TBD) as an ad-free on-demand streaming service featuring original programming, documentaries and movies. The price point has not been announced.