Another Sports Scandal Story For 60 Min.

By Brian 

60 Minutes is “embracing” sports stories “now more than ever,” airing “largely positive” profiles of athletes with “interesting personalities” or new books, today’s NYT says. The story also sums up the recent controversy about CBS’s promotion of a segment about skier Bode Miller: The Olympian told Bob Simon he had competed drunk before; CBS heavily promoted the revelation; and Miller’s agent said the program “set off a firestorm by headlining a press release on a Bode Miller profile with an out-of-context and salacious headline involving drunkenness…”

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