Anchors Gone Good: ‘Today’ Does PSAs

By Alex Weprin 

Have you ever wanted to see Matt Lauer inside of a chimney? Or Savannah Guthrie doing hard labor? Or Natalie Morales in her pajamas? Then “Today” has just the ticket for you.

This week NBC morning program decided that the anchors should “give back,” and what better way to give back then to produce slick commercials? Each anchor partnered with an ad agency to develop a PSA focusing on one of their favorite causes. For Lauer it was a charity about fatherhood, for Guthrie it was about stopping hunger, for Morales it was about protecting animals and for Al Roker it was about staying prepared for emergencies.

Check them out below.

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Lauer:

Roker:

Morales:

Guthrie:

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