Allison Gollust has expanded her role with CNN Worldwide, adding Chief Marketing Officer to her responsibilities. Gollust will continue as SVP of Communications, the job she’s had since March when she joined CNN, and rejoined Jeff Zucker. The two worked together at NBCUniversal, where Zucker was president.
Says Zucker, “Allison has a keen understanding of how every aspect of communications works together to tell a story – be it on the public relations side or in strategic marketing. Combining these two areas under one proven leader simply makes sense.”
Gollust takes over some of the duties of Janet Rolle who was CNN’s CMO until May.
As CMO, Gollust will have oversight of strategic marketing, creative services and event marketing, reporting to Zucker.