“Aggressive Promotional Campaign” For Couric Coming This Summer

By Brian 

CBS News also launch an “aggressive promotional campaign” for the CBS Evening News with Katie Couric this summer, B&C reports. It will include a prominent online presence. FTVLive wonders if it’s a “last gasp.”

> Also: “It’s easy to highlight us simply because we’re in third. So, that’s fine. But other people have even more severe problems, one might say,” EP Rick Kaplan says, pointing to NBC Nightly News’ losses. Details…

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