The Rachel Maddow Show set ratings records on Tuesday thanks to its Trump tax return episode. Wednesday’s show, however, experienced a major ratings dropoff.
The episode was down -36 percent in total viewers from Tuesday, and down -9 percent in total viewers from the previous Wednesday. The audience decline was even sharper when it came to adults 25-54, a category which includes marginal TV news consumers who are more likely to watch when there’s a noteworthy event transpiring. In the A25-54 demo, Wednesday’s episode was down -54 percent from Tuesday, and down -16 percent from the prior Wednesday.
On cable, Maddow was up against a Pres. Trump interview on Tucker Carlson Tonight on Fox News, and a healthcare town hall with HHS Secy. Tom Price on CNN. Still, Maddow was a Top 10 show on all of TV in the 9 p.m. timeslot, and is coming off its most-watched week since October 27, 2008.
| Wed. March 15, 9 p.m. | |||
| 1 | VOICE | NBC | 7.837M |
| 2 | CRIMINAL MINDS | CBS | 7.503M |
| 3 | MODERN FAMILY | ABC | 6.123M |
| 4 | BLACK-ISH | ABC | 4.885M |
| 5 | STAR | FOX | 3.950M |
| 6 | TUCKER CARLSON TONIGHT | FOXNC | 3.715M |
| 7 | RACHEL MADDOW SHOW | MSNBC | 2.653M |
| 8 | BIG BANG THEORY | TBSC | 2.316M |
| 9 | MAJOR CRIMES | TNT | 2.257M |
| 10 | VINO EL AMOR | UNI | 1.968M |
| 11 | TRU NCAA BSK 1ST 4-PRWE-2 | TRU | 1.781M |
| 12 | LA DONA | TEL | 1.643M |
| 13 | ALASKAN BUSH PEOPLE | DISC | 1.574M |
| 14 | PROPERTY BROTHERS (1 HR) | HGTV | 1.549M |
| 15 | TRU NCAA BSK 1ST 4-BRG-WE | TRU | 1.544M |
| 16 | MY 600-LB LIFE | TLC | 1.471M |
| 17 | LAW & ORDER | ION | 1.423M |
| 18 | NCIS | USA | 1.338M |
| 19 | CNN HLTHCARE TOWN HALL | CNN | 1.253M |
| 20 | NBA REGULAR SEASON | ESPN | 1.231M |