Advice For Couric: Be Straightforward

By Brian 

Quoting Dusty Saunders in the Rocky Mountain News:

  There’s another factor that could be having a negative effect: Couric displays an empathetic on-air personality.

When reporting the death toll in Iraq, she seems distressed. And when there’s good news in the economy, she often smiles.

Perhaps Couric needs to develop a style similar to that of the late Peter Jennings, who would report news — bad and good — in straightforward fashion.
 
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