Ad Rates for Morning Joe, O’Reilly Factor Are Up, Thanks to Viewer-in-Chief

By Chris Ariens 

Playbook reports MSNBC and Fox News have raised ad rates on certain shows that Pres. Trump is known to watch. According to Politico:

The cable networks have dramatically increased prices on issue advocacy rates in recent weeks as companies and outside groups try to influence Trump and his top lieutenants. Morning Joe’s rates have more than doubled post-election, according to one veteran media buyer. The O’Reilly Factor and other prime time programs on Fox News have boosted their rates about 50 percent.

“The president’s media habits are so predictable, advertisers migrate to those areas,” a media buyer told Politico. “Instead of lobbying through the usual channels, it’s like speaking directly into the president’s ear,” a D.C. consultant added. Fox News declined to comment while an MSNBC source said “with strategically placed ad buys in New York and D.C. it’s likely the rates would increase.”

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