ABC News, which seeing views of its video content rise significantly year-over-year, and digital media company ATTN:, which receives over half a billion video views a month, have brokered a deal to co-produce original video segments for social media audiences.
The deal with ATTN: gives ABC News a new avenue to significantly ramp up its original video production and extend its reach. Videos will be designed for distribution exclusively on each company’s digital platforms, including Facebook, Instagram and Twitter. The two organizations will collaborate on creating social video content with guest interviews, features and investigative stories by ABC News personalities. The made-for-digital video segments will be produced using ABC News footage and materials, extending the reach of GMA, World News Tonight and Nightline programming.
“Great journalism resonates with audiences across all platforms,” said Colby Smith, vp of ABC News Digital. “Partnering with ATTN: allows us to experiment even further with new formats. We will take compelling stories and interviews and craft them in a way that feels organic to our digital platforms.”
“To reach audiences today, you have to meet them where they live on social platforms,” says ATTN:’s Matthew Segal, who will also be joining ABC News as a contributor. “We’re thrilled to leverage the resources of ABC to provide social audiences with great storytelling that focuses on the issues important to them.”