We talk to Mason about the changing public relations industry — and how companies like his are adjusting to the trends.
“It’s been very frustrating for me over the years in being able to quantify results,” said Mason. “The tools that are available today, in a properly crafted campaign, there’s no reason not to be able to quantify those results.”
Also discussed: Blago’s next move (an NBC reality show), a new pay-content company and how the PR world is different than the newspaper/TV industry.
You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321. Coming up this week: PRNewser’s Jason Chupick.
Click here to receive mediabistro.com’s Daily Newsfeed via email.