Clear Channel Outdoor, a subsidiary of the giant media company Clear Channel Communications, is jumping into the Airport market, which has been dominated by CNN for more than 20 years. Reuters reports the company will launch ClearVision at Raleigh-Durham International, and is eying 20 more airports.
“The airports want something that’s different and they want something where they can have a variety of content that they can provide the passengers,” says Toby Sturek, Clear Channel’s head of airports.
Sturek said Clear Channel will initially roll out in mid-sized airports. To try to win over customers, ClearVision will offer a wider array of programming and air shows ranging from comedies to CNBC’s morning business updates.
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CNN is available in 49 U.S. airport, reaches 248 million customers, and brings in about $10 million a year in advertising revenue for CNN.
A CNN spokeswoman said that its airport network has been “a valued brand for over 21 years” and a “reliable source of current news programming and localized custom content for busy, on-the-go travelers.”