A Lot of “Bests” in CNBC’s 2007 Ratings Report

By SteveK 

On a day when the financial cable news ratings came into focus as a whole, CNBC released their ratings for 2007, proclaiming many areas of “robust ratings growth.”

Some notable “bests”:

> Weekday primetime had its best year since 2001 in the A25-54 demo and since 2002 in total viewers.

> December 2007 was CNBC’s best overall month in market hours (9:30amET-4pmET) since February 2002 in total viewers.

> Mad Money w/ Jim Cramer had its best year ever, and was up 10% from last year in total viewers.

Click continued to see the entire press release…


CNBC HAS ROBUST RATINGS GROWTH IN 2007

Best Year in CNBC Business Day Programming Since 2003 in the Key 25-54 Demographic and Best Year since 2002 in Total Viewers

ENGLEWOOD CLIFFS, N.J., January 4, 2008–CNBC, First in Business Worldwide, had robust ratings growth in 2007 and had its best year in Business Day programming (5 AM-7 PM ET) since 2003 in the key demographic of adults 25-54. In total viewers, CNBC had its best year since 2002.

As always, it is important to note that this reflects only measured ratings. The majority of CNBC’s affluent and well-educated audience isn’t counted by Nielsen Media Research because it neither measures out-of-home viewing nor affluent homes.

Specifically, CNBC’s Business Day is averaging 83,000 adults 25-54 for 2007, up 32% over 2006 (63,000). In total viewers, Business Day is up 21% from 210,000 last year to 254,000 this year, with its best year since 2002.

Weekday primetime on CNBC had its best year since 2001 averaging 75,000 adults 25-54 for 2007, up 14% over 2006 (66,000). In total viewers, weekday prime had its best year since 2002, up 31% from 138,000 last year to 181,000 this year.

Weekend primetime had its best year since 2001, averaging 79,000 adults 25-54 for 2007, up 32% over 2006 (60,000). In total viewers, weekend primetime also had its best year since 2001, up 35% to 183,000 from 136,000 last year.

For 4th quarter 2007, Business Day averaged 77,000 adults 25-54, its best 4th quarter since 2003 and up 8% over 4th quarter 2006 (71,000). In total viewers, Business Day (277,000) had its best overall quarter since 1st quarter 2002 and its best 4th quarter since 2001, up 33% over 4th quarter 2006 (209,000).

Weekday primetime averaged 191,000 total viewers for 4th quarter, up 10% over 4th quarter 2006 (173,000) and its best 4th quarter since 4th quarter 2002.

For the month of December, in total viewers, Business Day had its best December since 2001, up 32% from December 2006 (214,000). Also, this was CNBC’s best overall month in market hours (9:30 AM-4 PM ET) since February 2002 in total viewers.

In weekday primetime, December 2007 was CNBC’s best overall month since March 2007 in both adults 25-54 (84,000) and total viewers (202,000). It was also CNBC’s best December since 2001 in total viewers.

“Squawk Box” (6 AM-9 AM ET) is up 45% over 2006 in adults 25-54 and the best performance in the time period since 2003. In total viewers, “Squawk Box” is up 29% over 2006 and its best performance since 2001.

Since moving to two hours in July, “Squawk on the Street” (9 AM-11 AM ET) is up 44% from the 9 AM-11AM ET time period average in 2006 in adults 25-54 and the best performance in the time period since 2003. In total viewers, the program is up 38% from the 9 AM-11 AM ET time period average in 2006 and the best performance since 2002.

Since becoming a one-hour program in July, “The Call” (11 AM-Noon ET) is up 23% from the 11 AM-Noon ET time period average in 2006 in adults 25-54 and is having the best performance in the time period since 2003. In total viewers, the program is up 29% from the 11 AM-Noon ET average in 2006 and the best performance since 2001.

“Power Lunch” (Noon- 2 PM ET) is up 22% over 2006 in adults 25-54 with its best performance in the time period since 2001. In total viewers, it is up 18% over 2006 and the best performance since 2002.

“Street Signs” (2 PM-3 PM ET) is up 26% over 2006 in adults 25-54 and its best performance in the time period since 2001. In total viewers, it is up 23% over 2006 and the best performance since 2001.

“Closing Bell” (3 PM-5 PM ET) is up 38% over 2006 in adults 25-54 and its best performance since 2002. In total viewers, the program is up 13% over 2006 and the best performance since 2002.

Since its move to a live broadcast at 5 PM ET, “Fast Money” is up 42% from its 8 PM time period in the third quarter of 2007 to its 5 PM time period in the fourth quarter of 2007 in adults 25-54. Despite now being rebroadcast at 8 PM ET, “Fast Money” at 8 PM still had its best quarter ever. In total viewers, “Fast Money” is up 65% since its time change.

In total viewers, “Mad Money w/Jim Cramer” at 6 PM ET is up 10% over 2006 and had its best year ever.

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