4th Today: A Year Earlier Than Planned

By Brian 

A lot of interesting 4th Today details courtesy Gail Shister:

> “With Today’s extra hour, it’s expected that executive producer Jim Bell will add five to 10 people to his 100-plus staff.”

> “The extra hour is coming a year earlier than originally planned, due to pressure from NBC station managers.”

> “Early last week, Today staffers were told that NBC had decided to wait until fall ’08 for the expansion… Late Friday, NBC reversed its course and moved up the debut to fall ’07. Now NBC managers won’t have to hustle for 10 a.m. shows.”

> “Don’t be surprised if ex-Giants smoothie Tiki Barber joins the Today franchise as a contributor on men’s health, fashion and lifestyle.”