A few weeks ago we mentioned that Fox Business Network will go down as the fastest-growing cable network in 2015. Now it’s official.
FBN closes out 2015 as the fastest growing television network in all of cable, with record ratings in business day, prime time and total day for both total viewers and in the key A25-54 demo. FBN’s prime time programming is up +123 percent in total viewers and up +178 percent in the demo compared to 2014. The triple digit growth in prime time was the largest increase in all of cable for the year.
The ratings for 2015 (Nielsen Live + Same Day data):
- Primetime (Mon-Fri): 98,000 Total Viewers / 25,000 A25-54
- Total Day (Mon-Fri): 70,000 Total Viewers / 14,000 A25-54
The network was obviously boosted by its successful GOP debate, which drew 13.5 million viewers. FBN has a chance to kick off 2016 with similar success, as it hosts another GOP debate on Jan. 14 at the North Charleston Coliseum and Performing Arts Center in North Charleston, S.C.
“Once we hit the 80 million distribution mark this year, I knew viewers would begin to see what I’ve known all along — we have the best anchors, hosts and reporters in financial news who out-perform CNBC every day and deliver the most compelling business programming on television,” said FNC and FBN chairman & CEO Roger Ailes in a statement earlier this month.
Ailes made changes to the network’s programming earlier this year, moving Maria Bartiromo to the pre-market hours and bringing on Trish Regan for a new afternoon show. FBN’s business day ratings went up +56 percent in total viewers following the June 1 lineup change.