2010 Brought Big Bucks For Business Cable Nets

By Alex Weprin 

The business cable news channels are a different beast than their general news counterparts. While MSNBC, CNN and Fox News generate most of their ad revenue in primetime, the business channels (especially CNBC) see most of their success during the day, when traders are tuning in at work.

Today, Claire Atkinson at the New York Post talks to SNL Kagan, which estimates that 2010 was a very good year for all three players in the field.

The top dog, CNBC, is expected to bring in $273 million in ad revenue, an 11% increase over last year.

And what about the still-new Fox Business Network and Bloomberg TV?

FBN is expected to pull in $25 million in ad revenue, up 51%. Bloomberg TV is expected to bring in $80 million, up 19%.

Of course, if Bloomberg and FBN were rated by Nielsen, there is a possibility that they could bring in even more ad revenue, considering that Nielsen is the standard by which media buyers and networks negotiate ad deals.

Advertisement
Advertisement