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NEW YORK Zenith Optimedia has revised sharply downward its 2009 global and North American ad spending forecasts.
In December, the Publicis Groupe-owned media shop predicted that worldwide outlays would be down about 0.2 percent this year. Now, however, the shop says the global decline will be close to 7 percent.
The agency sees especially sharp drops in North America and Western Europe. In North America, ad spending will slide 8.3 percent, ZO now projects; in December, the shop had predicted a 5.7
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