YouTube Announces Its Own Streaming Alternative to Cable TV

The service will cost $35 per month and include many major networks

With YouTube TV, users can watch live sports, news and other cable programs available from more than 40 networks. Illustration: Dianna McDougall; Source: YouTube
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YouTube announced today it will soon launch its own answer to DirecTV Now and other subscription-based TV services.

The company called it “live TV for the YouTube generation,” in its announcement.

YouTube TV will cost around $35 per month and provide access to ABC, NBC, CBS and FOX in addition to many other networks and live programming such as sports and news. The Verge reported that the current list of participating networks doesn’t include any Turner Broadcasting properties or certain channels from Viacom.

The real-time, livestreaming service will show ESPN and local sports channels that will vary by region. Reality TV shows from E! and Bravo also will be available, as will cable news offerings.


The service will also come with unlimited DVR storage that will automatically delete content after nine months, according to YouTube. Cloud storage means it won’t use mobile data or take up space on your phone. Chromecast and Chromecast-enabled TV users will be able to stream content as will Android or iOS users.

The subscription will let users view YouTube Red content and give them the option of adding up to six accounts under one subscription.

YouTube’s site will keep potential subscribers informed when this service will be available in their area.


@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.