As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But don’t believe it. A new study from Nielsen reveals the depth and breadth of both universes, and comparative viewership numbers aren’t even close.
The study, conducted with ad targeting firm Simulmedia, contains plenty of insights, but among the most striking is the size of either industry.
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