WLS to Develop Oprah Replacement

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

WLS, the ABC-owned TV station in Chicago that gave birth to The Oprah Winfrey Show, is hoping to do it again.

When Oprah ends her syndicated broadcast show in September 2011, WLS is planning to launch a new, live program under the working title Morning Rush.

Plans for the new program, which would air in Oprah’s slot at 9 a.m. and feature a live, studio audience, are still in the early stages of development.

But don’t expect the new program to be an Oprah clone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in