Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Some of 2020’s most viral political ads have come from a liberal organization called MeidasTouch, and if you’d never heard of the group before the past few weeks, there’s a good reason: they didn’t exist yet.
Created in quarantine by three brothers originally from Long Island, MeidasTouch is technically a liberal PAC but in practice a video production team staffed solely by the three siblings, with some content contributions from their 14-year-old sister. Their 20 political ads have averaged over a million views each, with the most recent hitting 5 million today on Twitter.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in