Winter Press Tour Highlights from CBS and NBC


THE PROGRAMMING INSIDER

Monday, January 11, 2010
Live from The Winter Press Tour

 
Primetime Ratings:

Weekend Highlights

 

Winter Press Tour 2010:

The Scoop from Pasadena

 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest from The Winter Press Tour

 

TV Trivia Time:

No Emmy Love for This Friend

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Prime-Time Ratings:

Weekend Highlights

 
Friday 1/08/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   5.6/ 9

NBC   5.2/ 9
ABC   3.5/ 6
Fox     2.3/ 4
CW    0.9/ 2
 

-Total Viewers:

CBS: 9.08 million, NBC: 7.89, ABC: 5.34, Fox: 3.67, CW: 1.52

 

-Adults 18-49:

CBS: 2.1 rating/7 share, NBC: 1.7/ 5, ABC: 1.6/ 5, Fox: 1.1/ 3, CW: 0.6/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners (keep in mind that the expectations are lower on Friday):

Ghost Whisperer (CBS), Dateline (NBC)

 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), Shark Tank (ABC), Dollhouse (Fox), The Jay Leno Show (NBC)

 
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-Ratings Breakdown:

CBS led this second Friday in January, with a first-place finish in both total viewers and adults 18-49. But under 10-million viewers and just an average 2.1 rating among adults 18-49 means attracting an audience on Friday remains a tremendous challenge for the broadcast networks.

 

On that note, CBS’ Ghost Whisperer opened with a dominant 9.00 million viewers and a 2.2 rating/7 share among adults 8-49 at 8 p.m. But the network may want to consider something new next season to lead-off (and re-energize) the evening. Ghost Whisperer could, perhaps, move to 9 p.m. Next was compatible Medium at a second-place finish (behind NBC’s Dateline) in both total viewers (8.93 million) and adults 18-49 (2.1/ 6) at 9 p.m., followed by Numb3rs at 9.32 million viewers (#1) and a second-place 2.1/ 6 in the demo at 10 p.m. As reported late last week, new drama Miami Medical steps into the Friday 10 p.m. hour on April 2, but according to CBS Entertainment President Nina Tassler, Numb3rs is still in contention for renewal. 

 

Next was NBC with its combination of a two-hour edition of Dateline (Viewers: 8.95 million; A18-49: 1.9/ 6 from 8-10 p.m.) and The Jay Leno Show (Viewers: #3, 5.78 million; A18-49: #3, 1.4/ 4 at 10 p.m.), who has not been shy addressing his expected departure. As for Dateline, chances are you will be seeing more of it at 10 p.m. in the very near future. Here was the half-hour breakdown for Dateline:

 
Dateline (NBC)
8:00 p.m. – Viewers: 7.23 million (#2), A18-49: 1.5/ 5 (#2)
8:30 p.m. – Viewers: 7.86 million (#2), A18-49: 1.6/ 5 (#2)
9:00 p.m. – Viewers: 10.07 million (#1), A18-49: 2.1/ 6 (#1t)
9:30 p.m. – Viewers: 10.63 million (#1), A18-49: 2.3/ 7 (#1)
 

Over at ABC, fading Supernanny (Viewers: #4, 4.26 million; A18-49: #4, 1.2/ 4 at 8 p.m.) led into the return of Shark Tank, which debuted on its new night with an uneventful 3.96 million viewers (#4) and a 1.3/ 4 among adults 18-49 (#4) at 9 p.m. Regardless, ABC rose to its best performance among both adults 18-49 and adults 18-34 (1.2/ 4) in the Friday 9 p.m. hour this season. Veteran 20/20 capped off the evening for ABC with an above-average 7.81 million viewers (#2) and a first-place 2.3/ 7 among adults 18-49 at 10 p.m.

 

Fox filled Friday with a repeat of Bones (Viewers: #3, 4.97 million; A18-49: #3, 1.3/ 4) and another burn-off episode of Dollhouse (Viewers: #4, 2.38 million; A18-49: #4, 0.8/ 2). And The CW aired two repeat episodes of Smallville, which finished last with an average 1.52 million viewers and a 0.6/ 2 among adults 18-49 from 8-10 p.m. And there you have it…that’s Friday.