Wine Line Inspired by The Handmaid's Tale Goes as Poorly as You Might Expect

Lot18 and series producer MGM pulled the offering the same day it launched

There are bad branding ideas, and then there’s the Handmaid’s Tale-inspired wine line that Lot18 and the show’s producer MGM partnered on—and quickly canceled after thunderous social media backlash.

The line of three wines, named after three of the Hulu show’s most popular characters, was launched yesterday, one day before the Season 2 finale became available to stream. By the end of the day, it had already been pulled from Lot18’s site.

The wine was “crafted to highlight the personalities of Offred, Ofglen and Serena Joy,” according to a cached version of the now-deleted ordering page on the website.

Here’s how the pinot noir, cabernet sauvignon and a Bordeaux blanc were creepily described on the Lot18 website.

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