Pottery Barn's PBteen is tapping a popular tween multi-channel network for a new Web series.
The Williams-Sonoma brand has partnered with AwesomenessTV for Revved Up Rooms, a six-part do-it-yourself series featuring YouTube star Meg DeAngelis.
It's a first for both brands: the MCN has never taken part in a product integration campaign with a home décor brand, while PBteen has turned to a vlogger for the first time.
"The emergence of video and the importance of video to that consumer is prevalent through tweens and teenagers," Felix Carbullido, chief marketing officer, Williams-Sonoma Inc.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in