Why Crackle Wants You (and the Industry) to See It as a Mainstream TV Network

It will be the first streaming service to present at the Upfronts

Xbox, Kindle Fire, Roku, Smart TV—no matter what device you have, you can find Crackle on it. Each month, 18 million users in the U.S. access the Sony-owned, advertiser-supported streaming network to watch a selection of movies and TV shows, as well as a growing number of original series, including Jerry Seinfeld's Comedians in Cars Getting Coffee.

But Crackle still has a bit of an identity crisis as it looks to make a name for itself among the likes of Netflix and Amazon.

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