Why the Oscars Should End Up Being the Year's Most-Watched Entertainment Program

But will #OscarsSoWhite help or hurt ratings?

Between the #OscarsSoWhite controversy, Leonardo DiCaprio's relentless marketing push for an Oscar and what host Chris Rock has to say about all of it, Sunday's Oscars ratings are even harder to predict than usual. But no matter what happens, ABC's telecast will likely be the most-watched entertainment program of the year, again.

While Super Bowl ratings have steadily risen over the years, Oscars ratings have fluctuated wildly over the past two decades from as few as 32 million total viewers in 2008 to more than 55 million in 1998.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in