Why The New Yorker Is Expanding Into Tech, Radio and Streaming TV

Magazine broadens festival and looks to build off its podcasts' success

This weekend marks the 16th annual New Yorker Festival, featuring a roster of big-name speakers, panelists and performers from Toni Morrison and Patti Smith to Jason Segel and Billy Joel. One major addition to this year's festival will be Tech@Fest, a new slate of programming focusing on topics like cyber privacy, gaming and gene technology.

On top of the festival's usual advertiser tie-ins (this year's sponsors include MasterCard, Acura, United Airlines, Autograph Collection hotels, Shinola and The Cosmopolitan of Las Vegas), The New Yorker is also introducing "native panels" for the first time.

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