NBC's Rio Olympics opening ceremony coverage upset some fans who complained about the heavy ad load and tape delay, but that uproar was nothing compared to the backlash the network endured four years ago when it aired Animal Practice in the middle of its coverage of London's closing ceremony.
"That pissed everybody off," recalled Jeff Bader, president of program planning, strategy and research for NBC Entertainment. "We're not doing that again."
This time around, NBC will wait until its Olympics coverage has concluded before giving audiences a look at two of its prime-time shows.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in