Why Glenn Beck Will Win

It seemed like a good idea: To get a program canceled, go after the advertisers. But such logic doesn’t seem to apply in Murdochland.

A yearlong attempt to have advertisers boycott Fox News’ Glenn Beck Program—by organizations including StopBeck, People for the American Way and MediaMatters.org—has actually resulted in more than 100 advertisers fleeing the highly rated program. But try telling that to News Corp. CEO Rupert Murdoch. Fielding questions during a News Corp. shareholder meeting this month, Murdoch flatly denied that the advertisers had pulled out of the controversial show even though many have been quoted on the record.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in