Why a Good Online Experience Can Make For a Better In-Person Adventure

Using data to inform and enhance the experience

Video: Josh Rios/John Tejada; Editor: Nick Gardner

Experiencing something in person will always create more indelible and meaningful memories. That’s why brands, and the platforms that support them, are creating new ways to create a more lasting impression with customers.

Twitter’s Fuel has worked with Macy’s, Kohl’s and Oreos to bring their their brands to life, while Viacom has created festivals for some of its iconic networks, including Nickelodeon, BET and Comedy Central.

Recently, Adweek caught up with executives from Viacom, Twitter and Hotwire to discuss how creating a meaningful online experience will lead to better in-person events.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.