Whether or not it runs a commercial during today’s Super Bowl telecast on CBS, Google trumped all opposition in generating pre-game buzz this weekend.
Eric Schmidt, CEO at the search giant, whetted appetites for a big-game appearance by exhorting fans via his Twitter account, “Be sure to watch the ads in the 3rd quarter (someone said ‘hell has indeed frozen over.’)”
The tantalizing post followed a report on John Battelle’s Searchblog.com indicating that a source said Google would run a spot called “Parisian Love” during the game.
Such a move would represent something of a tactical change for Google, which has done relatively little mainstream promotion, with Schmidt at times openly scornful of efforts by some rivals, such as Microsoft’s Bing.
Edward
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