What does NewFronts West offer that its New York counterpart doesn’t? A bassoon performance from Rainn Wilson, for starters.
The Office actor and co-founder of the purpose-driven publisher SoulPancake—who had offered a moment of zen, in the form of a guided meditation, at last fall’s inaugural NewFronts West event—brought the noise this time around. He introduced a dozen-piece marching band early in the Interactive Advertising Bureau’s two-day event, which kicked off Wednesday at L.A.’s NeueHouse Hollywood.
“I’m
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