What You Missed From the First Day of NewFronts West

Rainn Wilson’s bassoon performance and other highlights

What does NewFronts West offer that its New York counterpart doesn’t? A bassoon performance from Rainn Wilson, for starters.

The Office actor and co-founder of the purpose-driven publisher SoulPancake—who had offered a moment of zen, in the form of a guided meditation, at last fall’s inaugural NewFronts West event—brought the noise this time around. He introduced a dozen-piece marching band early in the Interactive Advertising Bureau’s two-day event, which kicked off Wednesday at L.A.’s NeueHouse Hollywood.

“I’m

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in