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Get ready for the Interactive Advertising Bureau’s first NewFronts West, which kicks off today.
The two-day event will be held in the same location (unlike its New York counterpart) at the NeueHouse Hollywood, with each presentation running roughly half an hour.
“We want this event to be obviously about new shows, and new content that they’re producing and the advertising opportunities within that, but a lot more about how they can co-create content with brands and agencies,” said Anna Bager, executive vice president, industry initiatives, IAB.
Some presenters already gave a NewFronts presentation in New York earlier this year, but will also present out in L.A.,
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