What Media Companies Might Be Overlooking in Their Rush to Jump on the OTT Bandwagon

AT&T, Disney and Viacom will soon join the fray, but do they know what they’re in for?

This year, the steady migration of media companies toward creating OTT offerings has turned into an outright stampede.

With brands like Netflix, Amazon Prime and Hulu leading the way, the direct-to-consumer space is now stuffed with competitors like CBS All Access, HBO Now, Showtime, YouTube Premium, Sony Crackle and, most recently, ESPN+, Bleacher Report Live and DC Universe.

With even more of the industry’s biggest names about to join the fray—including heavy-hitters Disney and AT&T—execs who have already spent years in the space said that their soon-to-be competitors might be overlooking things in their rush to jump on the OTT bandwagon.

“The inclination, I obviously agree with,” said Eric Berger, GM of Sony Crackle.

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