Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
If you think Jimmy Fallon is excitable every night as host of The Tonight Show, you should see him in person as the first late night host to film an episode of his show in New York’s Central Park.
That’s what happened on Thursday night, and Adweek attended the taping of the Central Park episode, which was sponsored by T-Mobile. And that brand partnership was impossible to overlook.
For starters, The Tonight Show Starring Jimmy Fallon’s usual white logo was turned a T-Mobile-shade of magenta for the evening.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in