Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The Interactive Advertising Bureau has released a study about how viewers watch both TV and subscription-service entertainment like HBO and Hulu and how people discover new content to watch.
The study doesn’t perfectly predict how future generations will watch or discover programs, said Eric John, deputy director of video at the IAB, in a blog post. What it highlights are points along the customer journey—how they hear about, search for and find programs.
The percentage of people who watch traditional TV is more evenly spread out among age demographics than you might expect, with the majority of those viewers falling in the 18- to 34-year-old range and female.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in