Weekend Rating Update

THE PROGRAMMING INSIDER

Monday, February 8, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Don’t Be a Meathead
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Prime-Time Ratings:

Weekend Highlights

 
Friday 2/05/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC   4.1/ 7
NBC   3.7/ 6
Fox     2.4/ 4
CW    1.8/ 3
 

-Total Viewers:

CBS: 9.01 million, ABC: 6.23, NBC: 5.53, Fox: 3.99, CW: 2.77

 

-Adults 18-49:

CBS: 2.1 rating/7 share, ABC: 1.6/ 5, Fox: 1.5/ 5, NBC: 1.3/ 4, CW: 1.2/ 4

 
——————–
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
———-
 

-Friday’s Winners (keeping in mind the expectations are lower):

Ghost Whisperer (CBS), Medium (CBS), Numb3rs (CBS), 20/20 (ABC)

 
-Season High:
Smallville (CW)
 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), Shark Tank (ABC), The Jay Leno Show (NBC)

 
———-
 

-Ratings Breakdown:

It was a clean, albeit non-spectacular Friday victory for CBS with its combination of Ghost Whisperer (Viewers: 8.77 million; A18-49: 2.2 rating/7 share), compatible Medium (Viewers: 9.10 million; A18-49: 2.2/ 6) and Numb3rs (Viewers: 9.18 million; A18-49: 2.0/ 6), which will be replaced in early April with upcoming Jerry Bruckheimer drama Miami Medical. CBS finished first in both total viewers and adults 18-49 in each of the six half-hours.

 

Second overall in both categories was ABC with its line-up of Supernanny (Viewers: #3, 5.39 million; A18-49: #3, 1.5/ 5), the season (or, more likely, series) finale of Shark Tank (Viewers: #3, 4.66 million; A18-49: #4, 1.4/ 4) and 20/20 (Viewers: #2, 8.66 million; A18-49: #2, 1.8/ 6), which built by a hefty 4-million viewers and 29 percent among adults 18-49 out of Shark Tank. As a reminder, Wife Swap will be returning in place of Supernanny on March 26.

 

Elsewhere, NBC finished third overall in total viewers and fourth in the demo with its combination of a repeat of Law & Order (Viewers: #2, 5.64 million; A18-49: #4t, 1.1/ 3), Dateline (Viewers: #2, 6.49 million; A18-49: #3, 1.5/ 5) and canceled The Jay Leno Show (Viewers: #3, 4.46 million; A18-49: #3, 1.2/ 4), which officially concludes this coming Tuesday, Feb. 9 after 95 monotonous episodes. Look for the debut of reality series Who Do You Think You Are? on NBC on March 5 at 8 p.m., followed by a two-hour edition of Dateline.

 

Fox was just the opposite of NBC — fourth in total viewers and third among adults 18-49 — care of a repeat of House (Viewers: #4, 3.85 million; A18-49: #3, 1.3/ 4) and Kitchen Nightmares (Viewers: #4, 4.13 million; A18-49: #2, 1.8/ 5), which built out of the House encore by 38 percent in the demo.

 

Capping off the evening for The CW was a two-hour edition of veteran Smallville at 2.77 million viewers and a 1.2/ 4 in the demo from 8-10 p.m., the network’s highest rated Friday since Sept. 2008. Take a look at the half-hour breakdown:

 
Smallville (CW)
8:00 p.m. – Viewers: 2.64 million (#5), A18-49: 1.1/ 4 (#4)
8:30 p.m. – Viewers: 2.56 million (#5), A18-49: 1.1/ 3 (#4t)
9:00 p.m. – Viewers: 2.86 million (#5), A18-49: 1.2/ 4 (#5)
9:30 p.m. – Viewers: 3.02 million (#5), A18-49: 1.3/ 4 (#5)
 

Comparably, this is the highest-rated Smallville of the season in total viewers, adults 18-49 (tie) and men 18-49.

 
Source: Nielsen Media Research data
 
——————–
Saturday 2/06/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

Fox    4.0/ 7

CBS   3.8/ 7
NBC 2.9/ 5
ABC 2.2/ 4
 
-Total Viewers:

Fox: 7.51 million, CBS: 5.83, NBC: 4.17, ABC: 3.75

 
-Adults 18-49:

Fox: 2.5 rating/8n share, ABC: 1.2/ 4, CBS: 1.1/ 3, NBC: 1.0/ 3

 
—————
 

-Saturday’s Winners:

Nothing

 

-Saturday’s Losers (excluding repeats):

The night overall.

 
———-
 

-Ratings Breakdown:

A night of NASCAR Racing led Fox to Saturday victory with an above-average 7.51 million viewers and a 2.5 rating/8 share among adults 18-49 from 8-10 p.m., and a first-place finish in every half-hour as follows:

 

NASCAR 2010

8:00 p.m. – Viewers: 6.74 million (#1), A18-49: 2.1/ 7 (#1)

8:30 p.m. – Viewers: 7.89 million (#1), A18-49: 2.6/ 8 (#1)

9:00 p.m. – Viewers: 7.48 million (#1), A18-49: 2.4/ 7 (#1)

9:30 p.m. – Viewers: 7.93 million (#1), A18-49: 2.6/ 8 (#1)

 

Second overall in total viewers (but third among adults 18-49) was CBS with its combination of repeat made-for movie Front of the Class (Viewers: 5.65 million; A18-49: 1.1/ 4 from 8-10 p.m.), which built in every half hour, and 48 Hours Mystery (Viewers: #1, 6.18 million; A18-49: #3, 1.2/ 4 at 10 p.m.). Take a look at the half-hour breakdown for Front of the Class:

 

Movie: Front of the Class (R)

8:00 p.m. – Viewers: 4.91 million (#2), A18-49: 0.9/ 3 (#2t)

8:30 p.m. – Viewers: 5.27 million (#2), A18-49: 1.0/ 3 (#3)

9:00 p.m. – Viewers: 6.01 million (#2), A18-49: 1.2/ 4 (#2t)

9:30 p.m. – Viewers: 6.42 million (#2), A18-49: 1.3/ 4 (#2t)

 

Elsewhere, NBC aired repeats of dramas Mercy (Viewers: #4, 2.52 million; A18-49: #4, 0.5/ 2), Law & Order (Viewers: #3, 4.28 million; A18-49: #4, 0.9/ 3) and Law & Order: SVU (Viewers: #2, 5.71 million; A18-49: #1, 1.4/ 4). And ABC capped off the low-rated evening with a repeat of theatrical Harry Potter and the Sorcerer’s Stone at an average 3.75 million viewers (#4) and a 1.2/ 4 among adults 18-49 (#2) from 8-11 p.m.

 

Source: Nielsen Media Research data (R = repeat)

 
————————-
 
Sunday 2/07/10
 

              HH
          Rtg/Shr

CBS 41.1/61
ABC   2.1/ 3
Fox     1.5/ 2
NBC   1.2/ 2
 
———-
 

-Note: Since the Super Bowl did not air on the year-ago evening, year-to-year Sunday overnight comparisons are excluded. 

 
———-
 

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, January 31, 2010.   

 
———-
 
-Yesterday’s Winners:

Super Bowl XLIV (CBS), Super Bowl XLIV Post Game (CBS), Undercover Boss (CBS)

  

-Yesterday’s Losers (excluding repeats):

‘Til Death (Fox)
 

 ———-

-Ratings Breakdown:

It was all about the Indianapolis Colts vs. the New Orleans Saints last night, with Super Bowl XLIV at a mammoth (and estimated) 46.4 rating/68 share in the overnights from 6:30-9:45 p.m. The half-hour breakdown is as follows:

 
Super Bowl XLIV (CBS)
 7:00 p.m. 45.0/69
 7:30 p.m. 46.3/69
 8:00 p.m. 45.3/67
 8:30 p.m. 48.0/69
 9:00 p.m. 49.8/70
 9:30 p.m. 50.6/71
 

As a reminder, results for any live sporting event are always approximate.

 

Compared to Arizona vs. Pittsburgh in Super Bowl XLIII on NBC (45.3/67 on Feb. 1, 2009), this was an increase of an approximate 2 percent. Since that game averaged 98.73 million viewers based on the Live Plus Same Day rating results, chances are Indianapolis vs. New Orleans will break the 100 million mark. 

 

Leading out of Super Bowl XLIV was the post game at an estimated 42.8/62 in the overnights, followed by the series premiere/preview of non-scripted Undercover Boss at an approximate 22.5/36 from 10:15-11 p.m. Last year’s Super Bowl lead-out, NBC’s The Office, averaged a 14.4/24 in the overnights (which translated into 22.91 million viewers). Needless to say, results for Undercover Boss will be considerably higher. 

 

Undercover Boss airs in its regularly scheduled time period, Sunday at 8 p.m. out of The Amazing Race, effective this week.

 

It was slim pickings elsewhere, of course. ABC filled the evening with the following rotation of non-originals:

 
ABC/Sunday

7:00 p.m. – America’s Funniest Home Videos (R): 2.2/ 3 (#2)

8:00 p.m. – Modern Family (R): 1.9/ 3 (#2)

8:30 p.m. – The Middle (R): 1.7/ 2 (#3)

9:00 p.m. – Modern Family (R): 1.9/ 3 (#2t)

9:30 p.m. – Cougar Town (R): 1.9/ 3 (#2)

10:00 p.m. – Modern Family (R): 2.6/ 4 (#2)

10:30 p.m. – Modern Family (R): 2.5/ 4 (#2)

 

Fox aired two more burn-off episodes of sitcom ‘Til Death from 7-8 p.m. (#3, avg. 1.0/ 1), followed by repeats of The Simpsons (#3: 1.7/ 2), The Cleveland Show (#3: 1.5/ 2), Family Guy (#2t, 1.9/ 3) and American Dad (#3: 1.8/ 3). You know a show is a burn-off when original telecasts are scheduled opposite The Super Bowl!

 

Last were two repeat episodes of NBC’s The Biggest Loser at an average 1.2/ 2 in the overnights from 7-11 p.m.

 
Source: Nielsen Media Research data
____________________________________________________________________________
 
Ratings Box:
What’s Hot/What’s Not
 

-Split Leadership for Night One of the February 2010 Sweeps:

Not that it seems to matter anymore, but Thursday marked the first night of the Feb. 2010 sweeps. With that in mind, CBS finished as  the most-watched network (with 2.55 million more viewers than second-place ABC), while the home of Grey’s Anatomy, ABC, inched past CBS and Fox by one-tenth of a rating point for dominance among adults 18-49.   Keep in mind that the season-premiere of CBS’ Survivor (themed “Heroes vs. Villains”) begins this week. The CW, meanwhile, was on the map as a result of freshman hit The Vampire Diaries. 

 

Here are the final Live plus same day national ratings for Thursday, Feb. 5:

 
-Total Viewers:

CBS: 12.43 million, Fox: 9.88, ABC: 8.98, NBC: 5.20, CW: 3.14

 
-Adults 18-49:

ABC: 3.1 rating/8 share, CBS and NBC: 3.0/ 8 each, NBC: 2.3/ 6, CW: 1.5/ 4

 
Source: Nielsen Media Research data
____________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 
Monday 2/08/10

Night 5 of the Feb. 2010 Sweeps

 
ABC:
 8:00 p.m. The Bachelor: On the Wings of Love
10:00 p.m. Castle
 
CBS:
 8:00 p.m. How I Met Your Mother
 8:30 p.m. Accidentally on Purpose
 9:00 p.m. Two and a Half Men
 9:30 p.m. The Big Bang Theory
10:00 p.m. CSI: Miami
           
NBC:
 8:00 p.m. Chuck
 9:00 p.m. Heroes (season or series finale)

10:00 p.m. The Jay Leno Show

 
Fox:
 8:00 p.m. House
 9:00 p.m. 24
 
CW:
 8:00 p.m. One Tree Hill
 9:00 p.m. Gossip Girl
 
_____________________________________________________________________
 

TV Tidbits:

Notes of Interest
 

-Kirstie Alley’s Big Life on A&E:

Former Cheers and Fat Actress star Kirstie Alley will be featured in a new docudrama on A&E called Kirstie Alley’s Big Life, which will focus on Allie’s ongoing battle with the bulge and life as a single mother trying to raise two teenagers will be the focus. It premieres with back-to-back episodes on Sunday, March 21 at 10 p.m. ET

 

-Barbara Walters Meets the Jersey Shore:

Well, I do not know for sure if Barbara Walters will be participating that day. But the cast of MTV’s red-hot Jersey Shore (“Snooki” Polizzi, Jenni “JWoww” Farley, Angelina “Jolie” Pivarnick, Michael “The Situation” Sorrentino, Vinny Guadagnino, Ronnie Ortiz-Magro, Sammi “Sweetheart” Giancola and Paul “DJ Pauly D” DelVecchio) will appear on ABC’s The View on Tuesday, Feb. 23 to promote the release of Jersey Shore: Season 1 on DVD. Note to Brandon Berman…set the DVR!

 
-Henry Winkler Returns to the Small Screen:

Henry Winkler will appear in the upcoming season of USA drama Royal Pains in the recurring role as the long-lost father of Hank (Mark Feuerstein) and Evan (Paulo Costanzo). 

 
-Should Howard Stern Replace Simon Cowell on American Idol?:
Click here for Mr. TV’s opinion.
 
-The Who Halftime Show:
My review for MediaFreak:
 

The biggest event of the year, the Saints vs. the Colts on Super Bowl XLIV, had no shortage of robust musical talent entertaining at halftime: legendary British rockers The Who, who (excuse the pun) might be criticized for being a musical infomercial for CBS. Airing on the Eye net, Roger Daltrey, Peter Townshend and company (including Ringo Starr’s on Zak) took us through bits and pieces of the trio CSI theme songs: CSI – “Who Are You,” CSI: Miami – “Won’t Get Fooled Again” and CSI: NY – “Baba O’Riley.” If anything, this reminds us of the importance of opening a TV show with some kick-ass lyrics. The adrenalin gets pumping before any word of dialogue is spoken thanks to any catchy TV show theme.