Weekend Rating Update

THE PROGRAMMING INSIDER

Monday, February 8, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Don’t Be a Meathead
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Prime-Time Ratings:

Weekend Highlights

 
Friday 2/05/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC   4.1/ 7
NBC   3.7/ 6
Fox     2.4/ 4
CW    1.8/ 3
 

-Total Viewers:

CBS: 9.01 million, ABC: 6.23, NBC: 5.53, Fox: 3.99, CW: 2.77

 

-Adults 18-49:

CBS: 2.1 rating/7 share, ABC: 1.6/ 5, Fox: 1.5/ 5, NBC: 1.3/ 4, CW: 1.2/ 4

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners (keeping in mind the expectations are lower):

Ghost Whisperer (CBS), Medium (CBS), Numb3rs (CBS), 20/20 (ABC)

 
-Season High:
Smallville (CW)
 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), Shark Tank (ABC), The Jay Leno Show (NBC)

 
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-Ratings Breakdown:

It was a clean, albeit non-spectacular Friday victory for CBS with its combination of Ghost Whisperer (Viewers: 8.77 million; A18-49: 2.2 rating/7 share), compatible Medium (Viewers: 9.10 million; A18-49: 2.2/ 6) and Numb3rs (Viewers: 9.18 million; A18-49: 2.0/ 6), which will be replaced in early April with upcoming Jerry Bruckheimer drama Miami Medical. CBS finished first in both total viewers and adults 18-49 in each of the six half-hours.

 

Second overall in both categories was ABC with its line-up of Supernanny (Viewers: #3, 5.39 million; A18-49: #3, 1.5/ 5), the season (or, more likely, series) finale of Shark Tank (Viewers: #3, 4.66 million; A18-49: #4, 1.4/ 4) and 20/20 (Viewers: #2, 8.66 million; A18-49: #2, 1.8/ 6), which built by a hefty 4-million viewers and 29 percent among adults 18-49 out of Shark Tank. As a reminder, Wife Swap will be returning in place of Supernanny on March 26.

 

Elsewhere, NBC finished third overall in total viewers and fourth in the demo with its combination of a repeat of Law & Order (Viewers: #2, 5.64 million; A18-49: #4t, 1.1/ 3), Dateline (Viewers: #2, 6.49 million; A18-49: #3, 1.5/ 5) and canceled The Jay Leno Show (Viewers: #3, 4.46 million; A18-49: #3, 1.2/ 4), which officially concludes this coming Tuesday, Feb. 9 after 95 monotonous episodes. Look for the debut of reality series Who Do You Think You Are? on NBC on March 5 at 8 p.m., followed by a two-hour edition of Dateline.

 

Fox was just the opposite of NBC — fourth in total viewers and third among adults 18-49 — care of a repeat of House (Viewers: #4, 3.85 million; A18-49: #3, 1.3/ 4) and Kitchen Nightmares (Viewers: #4, 4.13 million; A18-49: #2, 1.8/ 5), which built out of the House encore by 38 percent in the demo.

 

Capping off the evening for The CW was a two-hour edition of veteran Smallville at 2.77 million viewers and a 1.2/ 4 in the demo from 8-10 p.m., the network’s highest rated Friday since Sept. 2008. Take a look at the half-hour breakdown:

 
Smallville (CW)
8:00 p.m. – Viewers: 2.64 million (#5), A18-49: 1.1/ 4 (#4)
8:30 p.m. – Viewers: 2.56 million (#5), A18-49: 1.1/ 3 (#4t)
9:00 p.m. – Viewers: 2.86 million (#5), A18-49: 1.2/ 4 (#5)
9:30 p.m. – Viewers: 3.02 million (#5), A18-49: 1.3/ 4 (#5)
 

Comparably, this is the highest-rated Smallville of the season in total viewers, adults 18-49 (tie) and men 18-49.

 
Source: Nielsen Media Research data
 
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Saturday 2/06/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr