Weekend Rating Results

THE PROGRAMMING INSIDER
Monday, October 19, 2009
 
Primetime Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Name That Magazine

 
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Note: I am currently on telephone call for potential jury duty, which will mean The Programming Insider will be pre-empted at some point this week. Stay tuned. 

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Prime-Time Ratings:

Weekend Highlights

 
Friday 10/16/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

Fox    4.6/ 8
NBC 4.1/ 7
ABC 3.9/ 7
CW    1.3/ 2
 

CBS: 8.01 million, Fox: 7.54, NBC: 6.09, ABC: 5.72, CW: 1.97

 
-Adults 18-49:

Fox: 2.4 rating/8 share, CBS: 1.9/ 6, ABC: 1.6/ 5, NBC: 1.4/ 5, CW: 0.8/ 3

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners (excluding repeats):

Nothing. Baseball on Fox was a vast improvement over regularly scheduled occupants Brothers, ‘Til Death and Dollhouse, but it is still not worthy of being labeled a “winner.”

 
-Disappointing:

Ugly Betty (ABC), Smallville (CW)

 

-Friday’s Losers:

NBC News: Secrets of the Lost Symbol, The Jay Leno Show (NBC)

 
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-Ratings Breakdown:

It was a Friday of mixed leadership, with fading CBS still the most-watched network and game one of 2009 American League Baseball Championship Series leading Fox to victory among adults 18-49. ABC and NBC tied for the No. 3 and 4 spots (NBC was third in total viewers; ABC was No. 3 in the demo), while The CW finished a distant fifth.

 

Game one of the Los Angeles Angels at the New York Yankees averaged an estimated 7.54 million viewers (#2) and a first-place 2.4 rating/8 share among adults 18-49 from 8-11 p.m. Results for any live sporting event are, of course, always approximate. Here is the half-hour breakdown:

 

2009 American League Baseball Championship, Game 1 (Fox)

8:00 p.m. – Viewers: 7.59 million (#2), A18-49: 2.3/ 8 (#1)

8:30 p.m. – Viewers: 6.82 million (#3), A18-49: 2.1/ 7 (#1t)

9:00 p.m. – Viewers: 7.47 million (#2), A18-49: 2.3/ 8 (#1)

9:30 p.m. – Viewers: 7.77 million (#2), A18-49: 2.5/ 8 (#1)

10:00 p.m. – Viewers: 7.71 million (#2), A18-49: 2.6/ 8 (#1)

10:30 p.m. – Viewers: 7.86 million (#2), A18-49: 2.6/ 8 (#1)

 

CBS came in on par with recent levels despite facing baseball with its combination of Ghost Whisperer (Viewers: #1, 8.21 million; #2, 2.0/ 7), compatible Medium (Viewers: #1, 8.04 million; A18-49: #2, 1.9/ 6) and tired Numbers (#1, 7.77 million; A18-49: #2, 1.8/ 6). While the Eye net can certainly live with this schedule, it may have to be readdressed by next season. 

 

In season-premiere news, ABC’s relocated Ugly Betty opened season four with a lackluster 5.01 million viewers and a 1.3/ 5 among adults 18-49 at 8 p.m. — fourth in both categories. While this may not sound all that positive, Ugly Betty rose to ABC’s best performance in the hour among women 18-34 (1.6/ 6) since April 17, 2009, and it finished second among women 18-49, with a 1.9/ 6 in the demo. Even so, barely five million viewers still makes Betty a “disappointment.”

 

A second episode of Ugly Betty performed similarly at 9 p.m., with 5.18 million viewers (#4) and a third-place 1.4/ 4 among adults 18-49. Lead-out 20/20 capped off the evening for ABC with 6.97 million viewers (#2) and a first-place 2.0/ 6 in the demo at 10 p.m.

 

Over at NBC, granddaddy Law & Order opened the night with 7.60 million viewers (#2) and a third-place 1.6/ 6 among adults 18-49 at 8 p.m. Next was an NBC News Special themed Secrets of the Lost Symbol (Viewers: #3, 5.69 million viewers; A18-49: #4, 1.3/ 4 at 9 p.m.), followed by lackluster The Jay Leno Show third at 10 p.m. in both total viewers (4.97 million) and adults 18-49 (1.2/ 4). Can NBC really be satisfied with these results for Leno?