Weekend Rating Highlights

THE PROGRAMMING INSIDER
Monday, December 14, 2009
 
Primetime Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
 

TV Trivia Time:

Reba’s Granddaughter 

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Note: The Programming Insider will not be published tomorrow. See you back on Wednesday, December 16.
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Prime-Time Ratings:

Weekend Highlights

 
Friday 12/10/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC 3.8/ 7
CBS   3.1/ 5
Fox    1.5/ 3
CW    0.9/ 2
 

NBC: 7.96 million, ABC: 5.57, CBS: 4.79, Fox: 2.41, CW: 1.36

 
-Adults 18-49:

NBC: 1.7 rating/6 share, ABC: 1.5/ 5, CBS: 1.2/ 4, Fox: 0.9/ 3, CW: 0.5/ 1

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners (keep in mind that the expectations are lower on Friday):

Law & Order (NBC), Dateline (NBC), 20/20 (ABC)

 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), Dollhouse (Fox)

 
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-Ratings Breakdown:

NBC took center stage on this typically modest December Friday, with a first-place finish in households, total viewers and adults 18-49 as a result of its regularly scheduled line-up of Law & Order (Viewers: #1, 8.77 million; A18-49: #1, 1.7 rating/6 share), Dateline (Viewers: #1, 9.27 million; A18-49: #1, 2.0/ 6) and The Jay Leno Show (Viewers: #2, 5.84 million; A18-49: #2, 1.5/ 5). Dateline, which focused on the Tiger Woods scandal, was the highest-rated and most-watched show of the evening. But it was not enough to lift lead-out Jay Leno past ABC’s veteran 20/20 (Viewers: #1, 7.26 million; A18-49: #1, 1.7/ 5 at 10 p.m.). Law & Order, meanwhile, featured a guest appearance by former series regular Benjamin Bratt. 

 

Earlier in the evening on ABC was Supernanny (Viewers: #3, 4.63 million; A18-49: #3, 1.3/ 5) and Ugly Betty (Viewers: #2, 4.80 million; A18-49: #2, 1.4/ 4 from 8-10 p.m.), which has exited Friday and will move into the Wednesday 10 p.m. hour (in place of canceled Eastwick) on Jan. 6. Worth positively noting for aforementioned 20/20 at 10 p.m. was growth out of Ugly Betty of 2.46 million viewers and 21 percent in the demo.

 

CBS pre-empted Friday anchor Ghost Whisperer in place of animated holiday special Yes, Virginia (Viewers: #2, 5.27 million; A18-49: #2t, 1.3/ 5) and a repeat of The Big Bang Theory (Viewers: #2, 4.55 million; A18-49: #2t, 1.4/ 5) from 8-9 p.m. Next on the Eye net were repeats of Medium (Viewers: #3, 4.08 million; A18-49: #3, 1.1/ 3) and Numb3rs (Viewers: #3, 5.38 million; A18-49: #3, 1.2/ 4) from 9-11 p.m.

 

Fox populated Friday with two more burn-off episodes of Dollhouse, which were barely on the the map as follows:

 
Dollhouse (Fox)
8:00 p.m. – Viewers: 2.72 million (#4), A18-49: 1.0/ 3 (#4)
9:00 p.m. – Viewers: 2.09 million (#4), A18-49: 0.8/ 2 (#4)


Last were two repeat episodes of The CW’s Smallville at an average 1.36 million viewers and a 0.5/ 1 among adults 18-49 from 8-10 p.m. And there you have it…that’s Friday.

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 12/12/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   2.7/ 5

NBC 2.7/ 5
ABC 2.3/ 4
 
Fox: 5.43 million, CBS: 4.74, NBC: 4.54, ABC: 3.92
 
-Adults 18-49:

Fox: 1.8 rating/6 share, CBS: 1.4/ 4, NBC: 1.1/ 4, ABC: 1.0/ 3

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.